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Icono servicio Investigación cualitativa y cuantitativa Dominio Estudio

Qualitative and quantitative research

In this phase, Dominio Estudio uses a variety of participatory design methods that will allow exploring people's needs and desires, including individual and group interviews, expert interviews, ethnography, analog inspiration, card sorting, peer observation, collages, guided tour, drawings, resource flow, etc. We also use other quantitative research techniques such as surveys, data analysis, analytics, etc. All this set of information will allow us to understand in depth what are the wants and needs to be satisfied through digital solutions. It will also allow us to capture the specific requirements to improve the user experience.

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